As popular as the concept of clean beauty has become, so far the ambiguous yet ambitious category has been costly.
However the deep-pocket retailers have shown that they are attempting to boost access and affordability, and with the newly launched skin care brand Earth to Skin, Walmart is the latest to try to do just that.
Earth to Skin is a "luxurious, clean and easy" brand that "chooses powerful ingredients from the earth to develop clean, safe skin care products.
While the definition of clean beauty differs from brand to brand and from retailer to retailer, it does not mean parabens, phthalates, petrolatum, mineral oil, sulfates, gluten, or animal testing for Earth to Skin.
Products landing on Walmart shelves from Earth to Skin are priced between $7 and $10 in line with the retailer's promises of lower prices. The approximately 30 choices are split into four lines with various main ingredients and concentrate on various skin care objectives and issues: Super Fruits, Super Greens, Honey, and Tea Time.
 |
| Super fruits starter kit |
Super Fruits Brightening Starter Kit - $9.98
Super Fruits are filled with vitamins that rejuvenate and assist increase the natural radiance of the skin. This collection involves a Blueberry Exfoliating Cleanser, Avocado Overnight Mask, Citrus Day Cream, and Banana Eye Cream. SHOP
Honey is a natural moisturizer known to maintain the moisture of the skin. A Honey Cleanser, Manuka Honey Day Cream, Manuka Honey Night Cream, and Royal Jelly Eye Cream are included in this set. This kit includes Manuka Honey and Royal Jelly for moisturizing, soothing and calming skin. Calming, hydrating, relaxing. SHOP
Age-old skincare products are used to brew the Tea Time Starter Set. A White Tea Cleanser, White Tea Day Cream, Black Tea Night Cream and Chamomile Eye Cream are included in this collection. This kit includes the old ingredient tea for combating the indications of aging and helping to decrease the appearance of extended pores. Strengthening, anti-aging, refining. SHOP
